AD showcase

Over the last 20 years, AD (formerly known as AD Bookings) has made quite the name for itself in the world of house, techno, and everything in between. Fuelled by its founder’s passion for electronic music the agency provides established names and talent with a complete form of world-wide representation. With long-term objectives and ditto relations AD always managed to maintain a family feeling both within the organization and towards promoters.

This approach has earned the outfit the trust and loyalty of: The Advent, Alexander Kowalski, Amorphic, d_func., DJ Bone, Differ-Ent, Dimitri, Doc Ciroc, G Flame, Heiko Laux, Insolate, Lady Starlight, Mark Broom, Mike Dearborn, MOOR, Nastia, Parallel 9, Rob Acid, Robert Babicz, Star B, Stef Mendesidis, STERAC, Sterac Electronics, Steve Rachmad, Surgeon & Lady Starlight live, Vince Watson and Yotam Avni.

We’re booking 20 yrs AD showcases! Please contact us for all your AD showcase requests.


What does AD stand for?

AD started under the name Artifex Delphinus back in 2003. The agency name originated in Jacques Mayol´s “Homo Delphinus, The Dolphin within Man” concept which links man´s “inner-ocean” with the primordial ocean. “Artifex Delphinus, The Dolphin within Artist” followed this analogy. Due to the need for name simplification for practical reasons, in 2008 Artifex Delphinus gets shortened to AD, which also reminds of the city from which the Agency operates: AmsterDam.

In 2023 we have undergone the brand facelift.

We have consciously chosen the Adrian Frutiger font Avenir for our brand. His goal was to reinterpret the geometric designs of the 20th century in a typeface that would portend aesthetics of the 21st century. Frutiger added a bit of organic humanism to the design, freeing Avenir from the rigid geometric overtones. The city of Amsterdam adopted Avenir as its corporate typeface in 2003. While operating on international level, our home is Amsterdam.

It has always been our intention to place the Artist and Events at the center point of everything we do. In our new brand output, we use a clean, predictable and minimal design system for the logo and typography. This ensures that the artist or event always take center stage, while our branding serves as a subtle reminder of who is behind the scenes.

All the visual magic is made possible by Jetway.