senior booker, manager, owner
manuela@ad-sound.com
+31 626750528
Born and raised Croatian, living in the Netherlands since 1998, where she completed her Bachelor of Arts in Humanities (major in modern art and literature, minor in journalism) at UCU and Master of Arts in Film, Television and New Media degrees at UvA. She started AD in 2003, building the family-feel boutique style electronic music agency into a statement at the international level. Fascinated by arts in general, with a stress on modern and progressive, she always looks at pushing the boundaries forward and beyond conventional.
booking assistant
sofia@ad-sound.com
+31 684400676
Born and raised in Croatia, Sofia has had a special relationship with the dancefloor since her teenage years. It’s where she feels most free and connected to people. She lived in Italy where she discovered festivals, techno and the sense of belonging. In Amsterdam, this relationship strengthened and she realized her place is among artists, community builders, dancers, and dreamers. Joining AD has fuelled her passion to keep expanding her potential and building a thriving future for AD and our artists, but also for the techno community.
logistics ninja
logistics@ad-sound.com
+31 642051006
Born and raised in Türkiye, Begüm has been deeply connected to music for as long as she can remember — what started as a personal escape quickly became a calling as she was studying to become a Chemist. She found herself drawn to the melody in her head and the healing power of the dance floor, eventually turning that passion into a profession. Her journey took her through all types of creative spaces in Türkiye, Germany and now to the Netherlands, where she finds purpose in making sure every piece falls perfectly into place at AD— for the artists, the art, and the culture that nurtures them.
socials guru
press@ad-sound.com
+31 611360750
Born in Italy and raised across Europe and South America, she’s always felt a deep connection to music. With a Bachelor of Arts in Media & Entertainment from the Netherlands, she knew from a young age that the music industry would be her playground. Currently working across events, management, and labels, her passion lies in helping artists and their music find the right audience. As a social media guru at AD Sound, she’s driven by the goal of amplifying voices and creating meaningful connections within the music community.
Rozengracht 160-1/voor
1016 NJ Amsterdam
The Netherlands
VAT number: NL866399641B01
Chamber of commerce: 93436610